Hrithik turns NDTV's goodwill ambassador

Bollywood stars making their presence felt on various TV shows is no longer a new phenomenon. While most of the stars make fleeting appearances on reality shows around the time their films release, some are even seen hosting shows. Hrithik has been signed on as the goodwill ambassador for Junoon… Kuchh Kar Dikhaane Ka, the exciting new musical show on NDTV Imagine. Celebrating the shows' cultural and artistic diversity, Hrithik will lend support to the participants of the Sufi, Folk and Filmy genres on the show.
Shailja Kejriwal, EVP Content, NDTV Imagine said, "We are very excited as this is the first time that a channel has associated with a celebrity at this level. Hrithik's role is very unique - he is not a host, judge or performer. He is here to lend his support to the participants. What makes this association special is that we truly believe that he embodies the spirit of Junoon and epitomizes the passion which is present in all the talented artists that are part of the show!"
The actor said "I am very pleased to be associated with NDTV Imagine and Junoon. I can identify with the participants and their desire to achieve success with their god-given talent.
Junoon… Kuchh Kar Dikhaane Ka is a new musical show that will decide the country's most popular genre of music, namely Folk, Sufi and Filmy.